WSTIP LOGO DESIGN & BRANDING

The Washington State Transit Insurance Pool (WSTIP) provides its public transit members with the benefits of combined resources to self-insure, purchase excess insurance, to manage claims and litigation, and receive risk management and training.

They asked me to design a modern logo that included motion and represented the unique geographic landscapes that its members are located in. The WSTIP board of directors expressed that they felt a logo including a bus could not work in a clean modern way and they did not want one. Upon presenting them with 4 great design options, I asked if I could show one more that I believed greatly in - the one design with a bus in it. It was instantly welcomed by the board and immediately approved. Over 20 years after its initial design its still a strong, relevant design that has not aged one day!