Business Name * As the public will see it in your logo Business Address Business Tagline If you've thought about one share those thoughts with me. Not every business needs one. But it could be something that is used for advertising opportunities and to add more context to your business. In your space specifically it could be an opportunity not currently being used enough. Just something worth considering. Describe Your Business We have talked before, so I know the basics, but pretend you are selling an investor or buyer... Tell me what will make Bischoff Farm unique? What does it have that other venues don't? What will you do better or different than other venues? Describe Your Target Audience Who will be buying your product or service? Is it men, women, LGBT? How old are they? What is there income level? Where are they located? Describe An Average Booking How many people attended? Why were they there? How many were kids? What did the guests do, how did they pass the time? How long did they stay? How much did they spend for a week night, multiple weeknights, a weekend, etc.? The Competition Who are your competitors (provide website or social media links if possible)? What do they do well and what could they improve on? Are there common logo designs within your industry (example, every tech company uses a swoosh in their logo)? Your Edge Tell me what about your product or service makes it different, unique, or better than your competitors. Spirit Animal Even if your logo doesn't include an animal, tell me what its spirit animal would be and why. Colors Are there any colors that you like, dislike, or that have relevance to the design? The Smell Test Even tho we don't know what your logo will look like, describe what it will smell like. I do know what the area and a barn smell like, but if you were looking at your logo printed on something, what "flavor" does it have? Which Applies To Your Logo Best Masculine Feminine Which Applies To Your Logo Best Black, White, Grey Colorful Pastels Which Applies To Your Logo Best Simple Intricate Which Applies To Your Logo Best Friendly Authoritative Which Applies To Your Logo Best Conservative Extravagant Which Applies To Your Logo Best Fun Serious Which Applies To Your Logo Best Necessity Luxury Which Applies To Your Logo Best Modern Classic Which Applies To Your Logo Best Professional Casual Which Applies To Your Logo Best Sporty Elegant Which Applies To Your Logo Best Safe Extreme Your Story What is the story behind your business? How did you land with the idea, what was the inspiration behind it? How will your target audience find you? Your Future Where do you see your brand in 5, 10, and 20 years? Will you expand? Will you add products or services? Anything Else? Please provide any additional information, stories, requests or input you want to provide. Thank you!
